We're not going to help you get jacked in 3 weeks, abs in 2 days, or just right shredded by tomorrow, longevity and mental stability is the focus. We go straight to the point - with the products, videos and resources that will help you achieve your goals (once they are set). Products that take zero waste and natural seriously, but designed for the boys. We want to make sure you are waking up hard, keeping hair (or as much as you can) while helping to reduce stress and decision fatigue by making the process to longevity simple and guided. NO SOCIAL MEDIA LINKS - multiple studies have found a strong link between heavy social media and an increased risk for depression, anxiety, loneliness, self-harm so we don't have any time for that sh*t. Video customer service going live soon.